Social Media

The Importance of Social Media

Social media marketing is a form of internet marketing that uses various social media networks to communicate with existing clients and gain new customers.  Think back to when you first started your company.  How did you gain new business?  It was probably through word of mouth.  Word of mouth leads are much more likely to convert to sales than those gained by straight marketing because who doesn’t love hearing about a great product or service from a trustworthy source?  It’s no coincidence that you and your closest friends probably have the same brand of jeans or listen to the same type of music, or love the same local restaurant.  Therefore, using social media for marketing your website, is very much like word of mouth- only on a much larger scale. Developing an effective social media marketing strategy is key to improving, maintaining and creating conversations with your clients.

A strong and effective social media strategy can:

  • Increase Website Traffic
  • Build conversions
  • Increase Brand Awareness
  • Create Brand Identity
  • Improve communication with existing clients
  • Begin new communication with new and/or potential clients.

In today’s economy, we must work harder, work smarter, and optimize every opportunity to develop a lasting, and effective relationship with our clients.  With 10 years of experience behind us, Clear Traffic has developed and refined our proven marketing strategies to make this happen for our business and can do this for yours.